Imagine walking into a cocktail party, full of people you don't know. Instead of feeling overwhelmed, each person is wearing a nametag that tells you where and how you connect in different areas of your life, i.e., 67% alike on politics, 74% alike on eating habits, 4% on workout habits and so on.
Welcome...you've just entered the realm of Social DNA.
As opposed to standard-issue Web 2.0 social networking where you connect mainly with those you know or meet through friends, eSnips innovative new Social DNA feature helps you find people you wish you knew based on your answers to a series of fun, creative & often intriguing 1-2 minute online quizzes across multiple topics. The answers form one part of the Social Genes that make up your Social DNA; the other is a List - typically of fave music, literture, film, food & yes, fashion preferences. A List expresses personal favorites in a more diverse way than a Quiz, but together, they paint a comprehensive picture of someone's Social DNA.
“People aspire to find others like them,” says eSnips CEO, Yael Elish. “Social networks do this through revealing mutual friends and tags. eSnips does it through reveling people with similar interests and passions and Social DNA takes this concept to the next level. In the world of Social DNA, each person has a set of attributes just like in the real world. Only in a DNA world, attributes are a person’s series of answers to a set of questions.”
Immediately upon answering the first question, you get exposed to others who responded the same. As the quiz continues, the matches change until eventually what is left are the highest scoring matches. Compare your answers to the rest of the population - shown through a uniqueness score and set of graphs - and then show off your Social DNA with a fun widget.
Happily, you neither have to register nor pay for this newfound level of self knowledge, so start mapping your Social DNA today at eSnips.com.
- Lesley Scott
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