Bluefly recently teamed up with Bravo's Project Runway as lead retail sponsor for Season Four - giving the winner a well established platform for selling their creations. "We are so excited to be aligned with a pop culture phenomenon such as Project Runway," says Melissa Payner, President and CEO of Bluefly. "The show's audience shares the same obsessive passion for trends and great designer clothing as our devoted customer base. And Bluefly has always supported young emerging designers, which makes this opportunity the perfect partnership for us."
As part of the deal, Bluefly will stock the Accessories Wall in the designers' communal workroom from which they accessorize their runway looks for each Design Challenge. Viewers benefit with the new online Get the Look feature which allows instant shopping for fashions & accessories that reflect the winning outfit from that week's challenge. Bluefly will also be sponsoring live voting; the Fan Favorite walks away with a $10,000 check. Lastlye, they are teaming up with Elle magazine on the Ultimate Project Runway Sweepstakes: an all-expense paid trip to NYC and two tickets to the Season Finale in Bryant Park.
"Bluefly has been a great addition to Project Runway this season," notes Barbara Schneeweiss, Vice President of TV and Film Production and Development for The Weinstein Company. "Melissa Payner and her team provided the show with a wide range of cutting edge accessories for a diverse and complex range of challenges. Bluefly's cache adds tremendous value to the Project Runway brand."
Project Runway Season Four premiers on Wednesday, November 14 at 10 pm NYC & Cali time on Bravo.
- Lesley Scott
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