Goodwill & Joe Boxer's Nick Graham Launch William Good, Breathing New Fashion Life into Thrift Store Rejects
After a thorough cleaning, Graham's team will oversee the transformation - including embellishments, silk-screening, other enhancements & even being completely recut & sewn - into original tops, bottoms, dresses, suits & other items & sold under the William Good label.
By using only recycled materials, the environmental impact will be minimal - in line with Goodwill's dedication to environmental stewardship as they help fight poverty by helping people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities. "By creating the William Good label, we are initiating a business model with a triple bottom line: People, Planet and Profit" explains Graham, CEO of brand development & marketing firm 100 Minute Company - who founded underwear giant Joe Boxer on the philosophy that The brand is the amusement park, and the product is the souvenir. "Together we hope to build a sustainable national brand name that helps the environment, creates employment, and generates profit."
Agrees Goodwill CEO Deborah Alvarez-Rodriguez, "As the original recycler, Goodwill Industries is thrilled to team up with Nick Graham to create an innovative, responsible approach to fashion. Not only will the William Good brand create value out of discarded goods, it will also provide a whole new level of design, marketing, and sales training for our staff and our participants who have barriers to employment."
- Lesley Scott