BRIDES magazine recently announced its first-ever Something Pink gown sale in NYC October 4th, 5th & 6th in support of the Making Memories Breast Cancer Foundation, an organization founded to grant final wishes to women with stage IV breast cancer and their families. The event will feature thousands of designer wedding dresses at amazingly affordable prices - all made possible by the generous donations of top designers, bridal salons, manufacturers, and brides.
“BRIDES is thrilled to partner with MMBCF in this fund-raising effort of women helping women," says Millie Martini Bratten, editor in chief of BRIDES. "With this gown sale we hope to harness the power of the wedding dress – an icon viewed around the world as a symbol of hope for the future – to impact the lives of seriously ill women in a positive way.”
Something Pink starts this evening at 6:30 P.M. with a special VIP preview sale for brides-to-be hosted by the editors of BRIDES. In addition to a first pick of gorgeous gowns, attendees will enjoy an evening of shopping with BRIDES editors, a gift bag valued at more than $300, and a chance to win a luxurious honeymoon from the Maui Visitors Bureau, which includes five nights at the hotel Hana-Maui, round-trip airfare, convertible-car rental, and a romantic dinner for two. Tickets for the preview sale are limited and are priced at $200, which includes admission for one plus a guest. Tickets for the general gown sale on October 5th and 6th are $20 and will be sold for two-hour time slots, from 9:00 A.M. to 7:00 P.M.; this includes admission for one and a guest. An additional guest pass may be purchased for $15.00. Merchandise will be replenished throughout the day.
“The magnitude of this partnership and its potential to raise awareness and funds for the foundation far exceeds my expectations," notes Fran Hansen, Making Memories Breast Cancer Foundation’s co-founder and executive director. "I realized long ago at each gown sale that people see beautiful, amazing gowns, while I see wishes. My belief is through the ‘Something Pink’ campaign, the foundation will be able to grant wishes for years to come and we’ll raise greater awareness about the organization and its mission.”
Tickets & information at Brides.com.
- Lesley Scott