IMG Fashion, the producer of Mercedes-Benz Fashion Week, just announced that an agreement has finally been reached with the city of New York and the Parks Department. Held beneath the iconic white tents, the twice-yearly event is attended by over 3500 credentialed individuals representing fashion buyers & the global fashion & lifestyle media.
Under the terms of the new contract, the venue will remain in Bryant Park through February 2010...the longest term contract ever signed by IMG with Bryant Park. “We couldn’t be happier,” says IMG Fashion svp Fern Mallis. “The event is synonymous with Bryant Park and, though the search for a new location continues with the Mayor’s office and Parks Department, we are happy that all parties will be able to continue to plan for upcoming events while new locations are explored by IMG in concert with the City.”
- Lesley Scott