As part of their Are You Part of the New Era? global advertising campaign, headwear manufacturer New Era is teaming up with Foot Locker on a three country search for the new face of the campaign to appear in the December issue of VICE magazine.
The three month search kicks off in London at the end of September, with a series of photo capture sessions planned in select Foot Locker stores, followed in early October by similar sessions in London, Manchester, Paris, Berlin & Munich.
- INITIAL KICK-OFF September 28th & 29th from 10am to 7pm in London at the Foot Locker at 363-367 Oxford Street & at the 30/32 Neal St, Covent Garden location. The first 50 guests to be photographed will receive limited edition AYPNE goodie bags worth £35.
- PHASE 2: October 5th and 6th 10am to 7pm at Foot Locker, 49 Market St, Manchester, as well as Footlocker locations in London, Paris, Berlin & Munich
- BECOME A STAR For a chance to appear as the face of New Era's campaign in Foot Locker stores nationwide & in an ad spread in the December issue of VICE magazine - along with receiving £200 worth of Foot locker vouchers - upload your best shot at NewEraCap.com.
For more info, visit Footlocker.eu.
- Lesley Scott