The Unstoppable Chloe Dao to Spread the Fash Love with Her New "Simply Chloe Dao" Line on QVC. FASHIONTRIBES FASHION BLOG
After emigrating to Houston, Texas from Pakse, Laos in 1979, Dao's parents naturally encouraged Dao & her seven sisters to study hard and pursue sensible careers. However, after watching her first episode of CNN's Style with Elsa Klensch at the tender age of 10, Dao had other plans.
The future graduate of NYC's Fashion Institute of Technology later went on to win Season 2 of Bravo's Project Runway, thanks to her consistent display of creativity and design talent. After a long journey of ten months, she emerged the winner, beating out 15 designers
overall, and three finalists during New York's Olympus Fashionweek.
In addition to Lot 8, her Houston boutique named for the eight Dao siblings where she sells her own designs, she's bringing her fabulousness to QVC with a line of contemporary sportswear. Simply Chloe Dao will debut exclusively on QVC in May, featuring chi chi silk tanks, tunics, print silk dresses - including a replica of her creation designed for the final, runway challenge of Project Runway - at non chi-chi prices ranging from $30 to $75. "I immediately connected with the entrepreneurial spirit of QVC, which so closely matches my own. With such similar objectives, I knew QVC would be the perfect platform for me to expand my brand and allow my designs to be accessible to more people than ever before," explains Dao. "Chloe's fashion and design expertise will bring a fresh new perspecitive to our fashion business," notes Annette Repasch, vice president of merchandising for QVC. "We are confident that her affable personality and inspirational story will resonate with our viewers."
- Lesley Scott