Clever Paul Barnett figured out how to take advantage of artisanal craftsmanship in disadvantaged communities and put it to profitable (for the communities) and stylish use by teaming Western designers with traditional artisans. “My goal is to allow poor local artisans to sell highly valued fashion in the world market so that they can earn well and develop sustainable businesses that get them out of poverty, ” explains Barnett, an English marketing exec and founder of Ethical Design Lab. “Design is usually the biggest problem. The skills are traditionally used to produce old fashion products that are widely available and sold in the local market for low prices. Ethical Design Lab will overcome this problem and it looks like we are off to a flying start.”
This eyecatching necklace was designed by Renata Fontentelle, whose fashion accessories have been featured in the Sunday Times Style Magazine in London, and American Glamour Magazine. Available at DiscoveredIn.com.
- Lesley Scott