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November 01, 2006

The Bloodbath at the Newsstands Continues as Newspaper Circulation Continues to Drop, Drop, Drop. FASHIONTRIBES POP CULTURE BLOG

Newstand_sales

Over the last six months, the tidal wave of red ink washing over the traditional print media continues unabated. Average daily newspaper circulation is down almost 3%, while circulation for the Sunday papers is down 3.4%.

The New York Times helpfully highlights the biggest losers:

  • The Los Angeles Times: down 8% for daily circulation and 6% on Sunday
  • The Boston Globe (owned by The New York Times Company): 6.7% daily & 10% Sunday
  • The New York Times: 3.5% daily & Sunday
  • The Washington Post: also 3.5% daily & Sunday
  • The Wall Street Journal: less than 2% daily but 6.7% for its Weekend Edition

However, the Financial Times is about to rack up double digit profits of £13m for 2006 (up from £2m for last year) thanks to climbing ad revenues (up 10% for the period). The paper only recently emerged from the red, and its newfound success is attributed to both its global reach and innovations - both in print and online - such as a re-tooled How To Spend It quarterly magazine which accompanies the paper. (via PSFK)

- Lesley Scott

(illustration: LoneStarTimes.com)

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