Where fashion ends & lifestyle begins is a line becoming ever more blurred. In July, the Sixty Group will unveil their $20 million renovation - the Sixty Hotel - located in Riccione on Italy's Adriatic coast.
"I tried to make a hotel that would attract guests to come here and hang out," Sixty co-owner Wichy Hassan recently told WWD about the hipster haven which features egg-shaped windows, walls with light panels, and groovy furnishings. "It seems to me that hotels today are rather boring." The antidote, apparently, includes webcams in every room, brightly colored walls and furniture, and rooms individually designed and decorated - and in some cases graffiti'd & stenciled - by 30 young artists. If this one goes swimmingly, another six may open over the next three years in cities like Barcelona, Dubai and Los Angeles. via WWD.
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- Lesley Scott