Who knew that less than 20 miles outside of Nuremberg, in the Bavarian town of Herzogenaurach (pop. 23,200), lies the center of world sneaker domination?
Okay, maybe not sneaker domination, but the headquarters of both Adidas & Puma.
In the 1920s, brothers Rudolf and Adolf Dassler began crafting sports kicks in their mother's laundry room, and turned their venture into a massively successful business - courtesy of good timing and what Yahoo India refers to as "Germany's sport-obsessed 1920s." Following an irreconcilable split of mysterious origins during World War II, the brothers also split their business. Adolf called his half "Adidas", while Rudolf dubbed his "Ruda" and then eventually "Puma".
A Dutch author spent five years combing the achives of both companies & recently penned Drei Streifen Gegen Puma (Three Sripes versus Puma). "Barbara Smit probes the history and rivalry between Adidas and Puma, two corporations with global operations. Since both companies were established in a small town by two brothers who had fallen out, the result is simultaneously an exciting family chronicle which begins against the backdrop of the Second World War and allows every important sports event to the present day to pass in review."
According to sneaker journalist Al Cabino (firstname.lastname@example.org) who alerted us to this sneaker expose, Smit might be harboring a sneaker prejudice. "Something tells me the book might be pro-Adidas. Just look at the cover, it is the Adidas blue." Available at Amazon.com
- Lesley Scott