Tom Ford made it quite deliberate that the Gucci Girl had a sex-bomb image. Alessandra Facchinetti, Ford's successor, tried too hard to upkeep the Ford era, resulting in only 2 seasons before her exit as head designer. Frida Giannini, tapped after the great success of those Floral bags and shoes that sold out almost instantly last spring has finally tapped into what Gucci needs to survive the post-Ford era-Change. For the first time in almost more than a decade, the looks that paraded sown the Gucci runway in Milan had no sexual forwardness or hint of vulgarity. What we saw was a cleaner, softer Gucci girl- a bit of sex spiked with a touch of mod and a little androgyny.
Giannini also flexed her accessory muscles. With terrific crocodile mod boot, platform sandals in bright hues and tiny evening bags laden with charms, it is clear where she came from. But the clothes themselves were no miss-skinny trousers in velvet and satin, fitted jackets, particularly one in an emerald hue, baggy shorts, and sex-bomb dresses cut out of florals and emeralds. The spike of emerald green in jackets and dresses was welcome, as was the extended keyhole silhouette that echoed it's way throughout the collection. If desire is the key word, Giannini hit her mark.
(photo courtesy of style.com)