Not all that long ago, even a 15 pound behemoth of a laptop seemed tres chic & impossibly cutting edge. And now? Even the most function-laden, petite PC is yawn-inducing...unless of course it comes in cherry red, vibrant lime or a luscious purple. "Computers used to be about utility," Justin Cisewski of ColorWare recently told Cargo magazine (CargoMag.com). "Now they're fashion statements."
Thanks to the Minnesota-based company (ColorWarePC.com) - run by Justin & his brother Jason, a former custom paint shop owner - you can get your laptop, iPod or Game Console painted in a myriad of bright hues from lavender to cherry to mackintosh yellow to coral. Want something custom? Match electronic gadgets to your yellow Lambourghini or red Ferrari, just like Monster Cable CEO Noel Lee did. Or, trust the brothers' taste - every year, they "look at books of all that 'orange is the new pink' crap and decide what we think is cool," explains Cisewski about the computers & gadgets they paint and resell (and don't worry, they're all warranty-kosher).
And you could do worse. According to Leatrice Eiseman, the director of the Pantone Color Institute - the hugely influential research & trendspotting arm of the color giant: "I saw a number of the colors in the fall fashion shows," - referring to ColorWare's dark blue & orange colors - "and they're going to stay hot for a while."
And what's on the color horizon for the former painter & the IT dude? "Lots of green."