Ralph, Donna, Calvin, Oscar, Bill, Jil. You're familiar with them, but the trouble is, so are all the wrong people. Stay ahead of the pack with a recent WWD pick of under-the-radar designers:
Luxe & Romance: High end lingerie designed by Lisa Raye, an actor on "All of Us" (which Will Smith & his missus produce) aimed at non-white chicks. 20s Harlem vibe.
Anne Bowen: Her previous line of sexy gear used to show up on Kim Cattrall, Elizabeth Hurley & Destiny's Child. He new line is all about gowns and suits.
Miguel Pena: Ladylike suits and menswear-inspired dressing in high-end suiting fabrics. Run by Pena, the designer, Dan Otero & Frank Skoch, the biz end -- they all met at Parsons.
Jay Godfrey: Former Oscar de la Renta intern, his evening-y looks have a dandyish vibe.
Lost Art by Jordan Betten: A secret of music and editorial stylists, Betten makes leather pants, ponchos, & jackets and often whips up stuff for Anna Sui.
Levi Okunov: Learned to sew from his aunt, an Hasidic bridal designer. Worked for Marc Jacobs. Check out his coats.
A Fresh Crop at the Tallulah Showroom: Aimee G, Mel en Stel (by Gen Art 2003 finalist Belgian Ilse Eriksson), Epperson, Chyby Ryby (means "crazy fishes" in Slovak), Tatiana Lebedev, Nathan Reimer of Destroyed, Exodus International.
Malan: An actor in musicals who learned about design from costumer, deisgner Malan Breton describes his stuff as "eveningwear with a burlesque, Betty Page twist."
Cristobal.Skot: FIT'ites, Scott Stargardt and Christopher Trejo both slaved away designing accessories before delving into womenswear, which is geisha-themed this season.
Julie Haas: Former editor/publisher of Spoon magazine, she does bags and accessories with "a vintage flair, but with humor."
Kai Milla: Former record label art director, Angeleno Milla (married to Stevie Wonder) has until recently dressed celebs almost exclusively, and is now branching out.
And of course Zaldy & Boudicca (see fashionweek posts & podcasts).