The squares of a towering building empower an office blazer. The circular arches of a Brooklyn cathedral softly support an elegant blouse. The flickering lights of a nighttime cityscape trim an evening party dress in gold.
It's as a storyteller that the Korean-born, Thailand-based designer Je Yong Jung approaches his designs for SWITCH GOLD LABEL, his women's RTW line now in its second season. "Building a collection is like writing a story book," he explains. "Each style forms a plot, and every garment is a character. However, it is the unexpected twists, turns, and surprises in these stories that make each fashion collection truly memorable and unique."
And practical.
With a quick slip of the wrist, a long dress can be made short, a fitted outfit draped over, and short sleeves made long - just like the rest of his garments which can all be worn in a variety of ways to meet multiple fits and functions.
This effortlessly chic balance of the artistic with the pragmatic are part of the reason his menswear line, WRKROOM, is a favorite of A-listers like Zac Efron and Je's talent in demand at high-profile companies including Urban Outfitters, Champion, Haggar & Reaction by Kenneth Cole.
Prices are surprisingly affordable, ranging from $75 to $200. For more info, be sure to visit the SWITCH FB page.
- Lesley Scott
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